As the world turns and seasons shift, many of us find ourselves pondering the future; of what lies ahead and so on and so forth. But, why? The future can’t be told, assumed obviously, but assumptions will only get you the ass end of a bad deal, and bad deals aren’t something we’re accustom to at U.S. Outdoor. Instead, we would like to give you the chance to step into the future (quite literally) with a time honored ski and snowboard on-snow demo day!
On March 6th, 2016, U.S. Outdoor will be teaming up with Timberline Lodge and a battalion of brands so you can ride the wave of the future via next year’s quiver. GOOD deals will be made on 2016 and 2017 skis and snowboards! Fates will be sealed. Assumptions will be banished. Just make sure you register first! You can register online here or register at U.S. Outdoor. Registration prior to the event is free and will save you money! More details below.
Start Time: 9am
End Time: 4pm (Last demos out at 2:30pm)
Where: Timberline Lodge
When: Sunday, March 6th, 2016
How to register: REGISTRATION will be held ONLINE or IN-STORE at U.S. Outdoor. Registration will conclude at 6pm on Saturday, March 5th. Pre-registration is free and registered participants will not have to pay to demo.
The US Outdoor Preseason Rep Day Sale is going down Saturday, October 20th and 21st! Sales reps from Burton, K2 Snowboards, Lib Tech, Volcom, Airblaster, Ride Snowboards, Vans, DC and much more will be enlightening patrons with their knowledge of product and its uses. You’ll also have the pleasure of meeting Airblaster Pro Brandon Cocard and Volcom’s Dan Brisse. These two snow bound scallywags will be signing autographs and cracking jokes while you get your new kit dialed in. So come on down and reap the benefits of priceless knowledge and low prices!
Would you like to see into the future of snowboarding? Most of us will say yes to this question. Unfortunately the human brain has yet to develop foresight of that magnitude. Fortunately, the future exists within different parallels and if you sign up for the K2 Snowboarding Digital Newsletter here, K2 will send you a digital catalog of the new 2012-2013 product line.
On what parallel does this future foresight exist, you ask? Well, seeing as the folks at K2 have only presented this catalog to shop buyers that place the order for your local snowboard shop, you as a K2 Snowboarding Digital Newsletter recipient get a first look into what products might appear on the shelves before they actually end up… on the shelves. KAZAAAM! It is not exactly telepathy but hey, it’s a start.
Cheers! It’s what you say at Happy Hour. You know, that simple time established by our forefathers to subdue the complexity of the workplace, where you can hold a conversation based on mutual respect or just stare in silent adoration at the drink that rests in your hands. That simple time when you watch the troubles of the day drift away like little pieces of wood lost in a sea of whiskey… or you can drink responsibly. We all celebrate Happy Hour differently, but the message is quite the same: “I need a break.” Well, K2 Snowboards and Airblaster have joined forces to give us thirsting snow bound patrons something to toast to: The 2013 K2 Happy Hour Snowboard with Airblaster inspired graphics!
At a time when snowboard graphics can easily be diagnosed with ADHD, Airblaster Outerwear and K2 Snowboarding set forth to dissect the industry standard and design a graphic that speaks volumes without saying anything, like a picture that speaks a thousand words. It all comes down to executing communication and that’s exactly what they have accomplished. Their approach to color, one single color with minimal typography, jumps out like a swollen thumb on a hitch hiker amidst a slew of tattered cardboard signs. It is the happy hour of graphics that eases the coded line of sight within snowboard shops that has become too complex to decipher.
But with Airblaster’s “Stay Wild” motto etched at the tips, wouldn’t you expect more outlandish incomprehensible graphics? No. In fact this K2/Airblaster collaboration ventures into the feral realm, where simplicity is the absolute definition of wild; although some might argue semantics. Any way you look at it, the only complexities you’ll find are hidden beneath the exterior where the anatomy of the K2 Happy Hour Snowboard takes shape; Ollie Bar and Carbon Web additives, lightweight woods, honey combs and special glass make up the foundation that dons the simple Airblaster graphics with pride, a foundation with a flat profile that rides like a dream for those who like to ride the whole mountain with a bit a freestyle flair.
So raise your glass and toast to K2 and Airblaster for bringing a new idea to the table. You might not snowboard and if you do you might find that your style of riding doesn’t fit the Happy Hour code of conduct, but remember this, graphics in the snowsports industry walk hand-in-hand and if you have found yourself lost in the maze of over stimulated graphics than you’ll welcome what’s happening here. Cheers… again.
The Mad Ones, oh The Mad Ones run to the hills to escape the troubles of the concrete jungle and gallivant through the snow-draped trees and frosty fields in this Super 8 short film sponsored by K2, 686 and Drink Water. Through the viewfinder of Liam Gallagher you will witness the time honored act of snowboarding captured on film and spliced together like a home movie in sync with sweet tunes. Enjoy!
Riders: Forrest Bailey, Patrick McCarthy, Ryan Paul, Marco Feichtner, Sebi Geiger, Atsushi Hasegawa and Ben Thomas-Javid.