Watching episode 9 of Salomon Freeski TV, featuring: Wendy Fisher, made me reconsider the way I look at athletes who are assumed to be “passed their prime.” It is certainly intriguing, the perception of athletes being old at the age of 41, but even at that age, Wendy Fisher, still rips harder than most skiers in their 20’s (as seen in the video below). But how? It goes against everything we see in the media. She’s a veteran, no doubt about it. She has lived an adventurous life on piste. She has won countless awards in her legendary career, and serves as an inspiration to female athletes all over the globe. She has also struggled to find solace in the industry she dominated for so long. So why not call it quits? She is 41. Old.
I think all those things as the video plays out, and I begin to realize something: it’s me. My perception of athletes is skewed. And maybe it’s just me? But when I look back on it, I have no real clue who Wendy Fisher is as an individual or how she views herself or what it takes to train for the Olympics and to compete day in and day out, and what toll that might take on an athlete over the course of a career. All I have to go on is what I have seen up to this point, and that point brings me to this realization: I am younger than Wendy Fisher. That is scientific fact, but even with that in my corner, at her current age of 41, she is far more of an athlete than I have ever come close to being. It isn’t even close, and yet I’m the one labeling her as ‘Old.’ With that said, the only reason I put her and I in the same sentence is because I am the one who casting my perception. If not for that, the comparison of Wendy Fisher to myself, would be ludicrous.
With all of that now on the table, please enjoy this episode of Salomon Freeski TV. It might not have the same affect on you that it did on me, but it is a brief look into the life of an individual, who is an athlete, who is a wife, a SUPERMOM, and still strong competitor… at the age of 41.
Red Bull has become an advocate for extreme sports across the globe, though it’s no secret that the intent is to push their bottom line when it comes to the sale of their energy drink, after all that’s the nature of the beast. Within this extreme marketing campaign many of us have come to expect a high level of production value from the footage they release via internet and mainstream media. From Brain Farm Productions: ‘That’s It That’s All’ to ‘The Art of Flight’ and on through to the ‘Cold Rush Challenge’ and many more, Red Bull has played its hand and apparently isn’t bluffing.
With that said, have you ever noticed (along side the thrilling cinematography and awe-inspiring talent of the best snowboarders and skiers) the Red Bull Helicopter? Queue the Phantom HD ultra slow-motion, dip the nose and watch as crystallized shards of ice and snow scatter in all directions. This bird of prey has undoubtedly become a focal point within the framework of transporting many snow-hungry greats like Travis Rice, Mark Landvik, Jeremy Jones and Terje Håkonsen into distant lands inaccessible to most humans, while at the same time helping to capture and log, from its avian perch, the amazing landscapes they navigate. In some cases you almost forget that it’s just a well dressed helicopter and yet, for some reason (however cosmetic and shallow), the Red Bull Chopper still seams more important than other helicopters… unless you’re familiar with “Air Wolf” the helicopter version of Night Rider back in the day. That was a great show by the way. Maybe it’s the creative nature to which Red Bull conducts its marketing and the fact that it’s actually helping the longevity of snowsports by pioneering new contests and outlets for expression. Anyway you look at it, the Red Bull chopper plays an integral part in the production and overall cosmetology of the brand which has taken hold of the extreme sports world. That is it and that is all.
Sarajevo has seen its fair share of hard times; rocked by the Bosnian War and political conflict that has left a literal and figurative mark on the leading social and economic center of Bosnia. But this short film sponsored by Atomic Skis, +Battery Energy Drink and featuring freeskiers Matti Raty, Riku Laakso and Oskari Raitanen help to cast new light on the war torn landscape that has been lost in political translation.
Beyond the bullet holes and archived CNN coverage, the snow-capped city of Sarajevo gives rise to some very creative eccentricities as freeskiers explore the peaks and city streets of this somewhat forgotten land; the ins and outs of which will surprise you. It is certainly not Lake Tahoe and it’s sure isn’t Aspen, but watch this video and tell me you wouldn’t be stoked to share in this adventure… ENJOY!
Journey to the top of Silverton Mountain where the Red Bull Cold Rush Challenge aims to change the way we look at freeskiing competitions by putting freeskiing front and center in the world of snowsports. Big Mountain runs complement its creative slopestyle course design that walks a thin red line between safe and insanity with the wind blowing swiftly in the direction of insanity. Scary rails, giant booters… what’s not to like? As media coverage around the globe clasps on to the same old song and dance, Red Bull appears to have tapped a powder keg that is ready to explode with talent and creativity to set a freeskiers big bang theory in motion.
Red Bull has done its best to bring freeskiing center stage with competitions like the Red Bull Cold Rush. Big mountain is one thing, park is another, but Red Bull looks to put the skiing world under the freeskiing microscope. The spawn of big mountain and freestyle has risen to the forefront with its radical blend of the two. On one hand you have Dr. Jekyl and the other Mr. Hyde, but you don’t see one or the other, you see them both jockeying for position in one run of the Red Bull Cold Rush. What’s not to love about a competition that splices the DNA of two styles? That question is rhetorical. Why, you ask? Because the Red Bull Cold Rush competition is a spectacle that brings so much more to the table. The talent is higher, the stakes are higher, the elevation is… well the same, but you get the point. Watch the highlights of this years Cold Rush and decide for yourself whether or not you can ever go back…