It’s official, according to a press release issued by the company, Holden Outerwear will be uprooted from Portland, Oregon and transplanted into the L.A. landscape in an attempt to expand the brand and make it a true 4 season entity.
Although it we will be sad to see this locally grown company relocate, this move does not surprise me. The form and function of Holden Outerwear has been at the head of the class with designs that have helped their outerwear crossover from snowsports into progressive fashion and lifestyle and it seems as though Holden founders are just following the natural progression of their company.
“Having spent the past ten years in Portland making the best snow products, this move is an exciting way to extend the Holden experience outside of our focus on the winter lifestyle and into year-round goods. LA is going to be about new energy, new products and new friendships.” – Mikey LeBlanc
Well, we here at US Outdoor wish Holden success in their expansion and can’t wait to see what’s in store for the new launch in 2014!
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